Measurement of SEO and SEM Against Business Objectives

May 7th, 2021 by dayat No comments »

SEO and SEM techniques are growing faster these days, encircling the broader spectrum on the internet marketing platform. It is a current trend in internet marketing, which is taking center stage in the industry. Many SEOs are collaboratively piling up their internet marketing framework and key skills for holistic optimization. But, the basic thing remains the same and sometimes untouched that is what would be the end result of such marketing tactic. People often say that without optimization their website remains flawed, and out of search engines reach, however it is not true. There are many myths, which must be sorted out, but first people must know what and how to calibrate the nuts and bolts of SEO and SEM.

First of all, people must understand the key concept of indexing, server response time, total number of competitors, caching, website errors and other vital things. This will give them a brief idea about the undercurrents of SEO and SEM. In fact, these are considered as an integral part of SEO metrics. These are responsible for generating traffic, building brand and amplifying conversion rate. It is integrally accompanied by high page views, sales, and leads. Businesses need to clear their objectives of SEO and SEM strategies and must choose one of the above as their primary goal. However, all these are equally important for the business owners.

Internet marketing analysts also consider certain essential aspects like onsite conversions, algorithm update, marketing mix, industry shift and much more. They evaluate the value of search positioning and analyze the exact need of the organization. Moreover, they calculate future SEO performance and variables playing vital roles in marketing. Predicting SEO and SEM performance based on past marketing methodology is sometimes difficult, but certainly not impossible for the web marketing analysts.

Most of the business leaders talk about and concerned for end-results like total revenue, ROI, market share, forecasting analysis and traffic obtained from online marketing mediums. However, it is viable when the SEO and SEM efforts are measured based on their results. In fact, its overall impact on the business should also be focused for meticulous emphasis. Businesses can speed up their transactions, can collect vital data, can analyze consumer behaviors and can forecast future outcomes through the use of analytics. The biggest advantage that SEO and SEM offer is the invaluable insight to the business owners so that they can take prudent decisions.

So, if your goal of SEO and SEM is to gain organic search traffic and high search rankings, then you must first measure your SEO and SEM efforts on the metrics based on PPC, conversions and keyword performance. It not only leads to business success, but also improves revenue and profit in long run.

Are Your SEO and SEM Strategies Smartphone Friendly?

April 7th, 2021 by dayat No comments »

SEO and SEM strategies have to be tweaked for mobile search. With 88 percent of U.S. adults owning a cell phone of some kind and more than half of those cell owners using their phone to go online, mobile internet marketing strategies are imperative to a company’s success. Tablet devices are adding to this growing trend as well. As of January 2013, 26 percent of American adults owned an e-reader and 31 percent owned a tablet computer.

Mobile SEO and SEM strategies have to start with ease of use. Company’s sites must be smartphone friendly in order to compete in the mobile market. This often means creating an additional site that is easy to navigate, even when using the smaller touchscreen of a smartphone or tablet. If pictures, graphics and video are not taken into account with the mobile design and scrolling is required, mobile searchers will often move on, and seek information from a site that is easier to navigate.

While there are some changes, mobile SEO and SEM strategies do draw heavily on traditional search engine methods, with a heavy reliance on local SEO. Searchers using mobile devices differ from desktop users greatly when it comes to their reliance on location. Mobile users are often looking up maps and directions, or seeking information that can help them make immediate decisions. Measurement tools such as Google Analytics can show what pages are most often visited from smartphones and tablet devices, helping you to strategize optimization tactics specific to your site’s users. Search keywords should also be tracked to show trends in both mobile and desktop searches. This information can illustrate vast differences between a site’s usages on the different platforms.

There are several approaches to mobile web design, and all can benefit your company’s SEO/SEM strategies, so it is important to do your research and know how your site is being used both on smartphones and desktops. Responsive design allows your desktop and mobile sites to share the same content using the same URL, with the screen size auto adjusting depending on the device used. This option allows your SEO and SEM strategies to go further since they are essentially being stretched across two mediums. However, this shared strategy can water down messages that would be better presented to a specific user.

Most companies opt for a separate site with purely mobile design. This is often a simplified version of a company’s original site that allows for easy navigation and pulls to the specific pages and content that are most often searched via mobile devices. Since these are separate sites, a SEO/SEM campaign will have to be extended to incorporate both sites separately. While this may sound like a drawback, it is actually a huge bonus, as a mobile site often garners very different search terms than a desktop-specific search. A strong social media strategy is important for any SEO or SEM campaign, but it is an extremely vital part of mobile strategies. Backlinks from Facebook, Google+, Twitter and Pinterest will increase web prominence in mobile search.